Picking a PPC Agency which meets your preferences is actually a long and sometimes difficult process. Many client’s will go through a variety of agencies before discovering the right anyone to meet their business design.
This does not mean how the past agencies were not proficient at their work, but shows that the actual industry is so bespoke that client’s are demanding more insight that previously.
There is plenty of choice, there has to be 1000’s of dedicated and integrated PPC agencies who use different tools and strategies to achieve their client’s targets. This short article aims to provide a few recommendations on what to consider and what things to ask, in early stages from the RFP.
Are you currently restricted to one tracking/bid management tool? – Many PPC agencies, utilise a third party or in-house technology solution which manages your campaign performance, when they are confined to one solution. Then is the fact solution appropriate for your model??
Could you provide case studies for you clients, performance? – Obviously this details are confidential, nonetheless they will be able to provide “ball park” figures and percentages to enable them to prove how successful these are. You have got to look at their performance since dealing with the campaign so request a both before and after snapshot to gain access to the impact.
What differentiates you others? – This is probably the most important question of them all, with a large number of PPC agencies competing for your business, what makes them different? Expect some “marketing” fluff with this reply, but look between your lines, an agency ought to be passionate and committed to the their customers and provide something unique.
Describe our business, and just how it can be currently viewed throughout the market – A PPC agency should know there client’s business and merchandise inside out, they should be an extension of your marketing team, ppcmangement should know your business. This also shows if an agency is doing their research and possesses taken enough time to understand your expectations.
Simply how much? – Quite simple really, just what is the cost, including tracking fees, setup costs as well as other “hidden charges”. Buy it in writing and be sure that all prices are fully transparent. Upon having this you are then able to work out a true Return on your investment (ROI).
Include these quick questions inside your brief, and you will will be able to select the best agency. We recommend you “Google” them and check out the way they are perceived in the marketplace.